Chardé Smith Anglin
Founder, Beauty Experience Strategist, Creative Director
I help beauty professionals, founders, and brands clarify what they are building, shape how people experience it, and create the strategy, services, websites, and customer journeys that make it easier to sell.
More about Chardé
After more than 20 years in beauty, retail, artistry, client experience, and entrepreneurship, I know that strong work is not always the problem. Sometimes the offer is unclear, the website is not saying enough, the booking flow feels disconnected, or the customer experience does not reflect the level of care behind the brand.
That is where I come in.
Through Triple Eight Creative, I work with beauty professionals, founders, and brands to turn scattered ideas into clearer offers, stronger positioning, more considered digital spaces, and experiences people understand how to book, buy, and trust.
What I Help With
Offer and service clarity
Refine what you sell, who it is for, how it is priced, and how people understand it.
Brand direction
Shape your positioning, messaging, voice, customer journey, and the way your brand shows up.
Website and booking flow
Build or refine the digital home that helps people understand your work and take the next step.
Beauty business strategy
Support for beauty professionals and founders who need a clearer path across services, content, pricing, client experience, and growth.
Beauty Layer consulting
For brands, hotels, events, and partners looking to bring beauty into the customer or guest experience in a more considered way.
Press Features
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![Vogue magazine cover advertising top beauty salons in New York City dated September 13, 2017.]()
VOGUE GERMANY – Beauty Feature
(Translation: “Beauty pro and Joli partner Chardé Smith – indispensable in creating the desired look for clients.”)
Joli Beauty Bar
Named one of New York’s best beauty salons by Vogue Germany, Joli Beauty Bar was spotlighted as a must-visit destination for glam in the city that never slows down. Co-founded and creatively led by Chardé Smith, the salon gained recognition for its curated experience, skin-forward glamour, and cultural relevance.
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![Letter from Time Out awarding Joli Beauty Bar the 2017 Time Out Recommended Award, signed by Caroline McGinn.]()
Time Out New York – Editor’s Pick Award
Joli Beauty Bar earned a coveted ‘Time Out Recommended’ Award in 2017, selected by editors as one of the best-rated beauty spaces in NYC. The honor recognized Chardé’s work as lead stylist and co-founder, creating an experience that merged beauty with community.
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![Group of six women posing on a rooftop, wearing colorful floral and bright yellow and pink outfits, some with sunglasses, with city skyline in the background]()
Chelsea and Walker – NYFW Key Artist
As a Key Artist for Chelsea and Walker’s NYFW presentation, Chardé led the backstage glam team in bringing the brand’s minimalist edge to life. Working with a diverse cast and a fast-paced production schedule, she executed elevated, skin-first looks that balanced softness with structure.
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![A woman holding a bouquet with makeup products and tools arranged around her, with pink butterfly decorations on a pink background. The image emphasizes makeup tips and products.]()
Bridal Magazine – Bridal Beauty Editorial
Bridal Magazine featured Chardé’s bridal glam expertise in their beauty spread ‘Make It Last,’ highlighting long-wear techniques and top product picks. As an industry-recognized artist, Chardé shared her go-to setting spray, Skindinavia, for keeping glam flawless through vows, tears, and photo flashes.
A Curated Look at the Work That Shaped My Artistry and Led to the Creation of Triple Eight Creative.
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![Group of women at a celebration or gathering, smiling and clapping together indoors.]()
Chelsea & Walker NYFW
Key Artist - Chardé Smith Anglin
Team- Joli Beauty Bar Artists
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![Group of fashionable women with diverse styles sitting and standing in a modern lounge with large windows, wood flooring, and contemporary decor.]()
Chelsea & Walker NYFW
Key Artist - Chardé Smith
Team - Joli Beauty Bar Artists
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![Two women in fashionable dresses standing and sitting at a bar inside a stylish, dimly-lit pub or lounge, with bottles of alcohol displayed behind them.]()
Chelsea & Walker Campaign Shoot
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![Back view of three women with different hair types, showing diversity and natural hair textures.]()
Malin & Goetz Campaign
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![A woman with curly hair, wearing a purple swimwear, sitting on the floor with her right leg extended and left arm resting on the floor. She has yellow flowers in her hair, hoop earrings, and is posing against a yellow background with palm leaf shadows.]()
Editorial Shoot
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![A woman with short curly hair and makeup with purple lipstick, wearing a black leather jacket, pink top, and a black sparkly choker, looking at the camera.]()
NYFW
Key Artist - James Vincent
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![A woman with short blonde hair and glasses, wearing a black top, photographed in profile against a plain white background.]()
Instyle
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![A woman with curly hair and sunglasses walking indoors, wearing a purple dress with a belt, a red jacket, and beige boots, with decorative vases of flowers and tall dried branches in the background.]()
Womens World Daily Feature
Chelsea & Walker NYFW
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![A woman with long black wavy hair wearing a blue dress with a decorative brooch, speaking in front of a sparkly blue background.]()
The View 25 Year Anniversary Special
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![A woman wearing a white, sleeveless, V-neck gown with shoulder tie straps, standing against a gray background.]()
Bridal Editorial Shoot
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![Two women in a kitchen, one wearing a purple top and apron, the other in a yellow dress, mixing ingredients in a large glass bowl.]()
The Today Show
Provided hair and makeup on Today Show Guest
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![A woman standing by an open window, wearing a blue spaghetti strap dress and green earrings, gazing at the camera with sunlight illuminating her face.]()
Editorial Shoot
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![Close-up of a woman with dark skin, wearing purple eye makeup, shiny lip gloss, a large pearl earring, and a blue headscarf, against a dark background.]()
Editorial Shoot
