Charde Smith Anglin
Beauty-tech founder building hospitality infrastructure. 20 years scaling premium beauty experiences—from a salon featured in Women's Wear Daily to partnerships with The Crosby Hotel and building a career with MAC Cosmetics and other elite beauty brands.
Building the infrastructure for beauty in hospitality
I'm Chardé Smith-Anglin, founder of Triple Eight Creative and creator of 888 Partnerships—a platform that integrates vetted beauty services into hotels, luxury residential, and membership spaces as turnkey amenities.
I've spent 20 years in beauty. Building, scaling, and operating at every level:
Founded Joli Beauty Bar (2016-2020): Scaled to $100K revenue in 6 months, grew clientele 67%, featured in Women's Wear Daily, Allure, German Vogue, and named one of Time Out NYC's top-rated salons.
Led operations at MAC Cosmetics’ flagship SoHo (2022-2025): Exceeded sales goals, set regional CRM standards, managed teams of 4-6 artists, executed influencer activations and product launches.
Built Triple Eight Creative (2020-present): Partnered with The Crosby Hotel, Cos Bar, and MAC Cosmetics. Currently building 888 Partnerships to scale beauty services as hospitality infrastructure across NYC and beyond.
I design, build, and execute beauty-related strategies from brand strategy and web design to campaign management and operational systems. I don't just understand beauty.
I understand how to make it scalable, profitable, and seamless.
Currently: Raising pre-seed capital to scale 888 Partnerships nationally.
Press Features
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![Vogue magazine cover advertising top beauty salons in New York City dated September 13, 2017.]()
VOGUE GERMANY – Beauty Feature
(Translation: “Beauty pro and Joli partner Chardé Smith – indispensable in creating the desired look for clients.”)
Joli Beauty Bar
Named one of New York’s best beauty salons by Vogue Germany, Joli Beauty Bar was spotlighted as a must-visit destination for glam in the city that never slows down. Co-founded and creatively led by Chardé Smith, the salon gained recognition for its curated experience, skin-forward glamour, and cultural relevance.
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![Letter from Time Out awarding Joli Beauty Bar the 2017 Time Out Recommended Award, signed by Caroline McGinn.]()
Time Out New York – Editor’s Pick Award
Joli Beauty Bar earned a coveted ‘Time Out Recommended’ Award in 2017, selected by editors as one of the best-rated beauty spaces in NYC. The honor recognized Chardé’s work as lead stylist and co-founder, creating an experience that merged beauty with community.
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![Group of six women posing on a rooftop, wearing colorful floral and bright yellow and pink outfits, some with sunglasses, with city skyline in the background]()
Chelsea and Walker – NYFW Key Artist
As a Key Artist for Chelsea and Walker’s NYFW presentation, Chardé led the backstage glam team in bringing the brand’s minimalist edge to life. Working with a diverse cast and a fast-paced production schedule, she executed elevated, skin-first looks that balanced softness with structure.
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![A woman holding a bouquet with makeup products and tools arranged around her, with pink butterfly decorations on a pink background. The image emphasizes makeup tips and products.]()
Bridal Magazine – Bridal Beauty Editorial
Bridal Magazine featured Chardé’s bridal glam expertise in their beauty spread ‘Make It Last,’ highlighting long-wear techniques and top product picks. As an industry-recognized artist, Chardé shared her go-to setting spray, Skindinavia, for keeping glam flawless through vows, tears, and photo flashes.
Founder + Fractional Creative Strategist
I work with beauty brands, professionals, and hospitality partners to build scalable systems. Whether you need a full brand strategy, website design, influencer marketing campaign, or operational consulting, I bring 20 years of execution expertise.
Brand Strategy + Creative Direction
What I do:
Brand positioning and messaging
Visual identity and brand guidelines
Creative direction for campaigns and content
Brand audit and competitive analysis
Who it's for:
Beauty brands launching or repositioning
Beauty professionals building authority
Hospitality brands adding beauty services
Recent work:
Triple Eight Creative (full brand, web, and partnership strategy)
Influencer marketing and community activations for MAC Cosmetics, Cos Bar, The Crosby Hotel
Investment: Starting at $5,000 for brand strategy projects | Fractional retainer: $3,000-$5,000/month
Web Design + Development
What I do:
UX research and user-centered design
Squarespace website design and development
E-commerce integration and booking systems
SEO optimization and conversion strategy
Who it's for:
Beauty professionals who need a professional web presence
Small beauty brands ready to scale online
Service-based businesses (salons, studios, freelancers)
Recent work:
Triple Eight Creative (full site design, copy, and UX)
Client website redesigns that increased traffic by 75%
Investment: Starting at $3,000 for full website | Template packages: $500-$1,500 (coming soon)
Fractional CMO / Operations Consulting
What I do:
Marketing strategy and execution
Operational systems for beauty businesses
CRM and clienteling strategy
Team training and management
Who it's for:
Beauty brands scaling operations
Salons and studios building systems
Hospitality partners integrating beauty services
Recent work:
Built 888 Partnerships operational model from scratch
Set regional CRM standards at MAC Cosmetics flagship
Investment: $5,000-$8,000/month for fractional CMO work
Brand Strategy + Creative Direction
From brand strategy and web design to influencer marketing and operational systems. Here's what I've built.
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![Diagram showing a logo, brand identity, website, and UX design. A central white rectangle with 'HD' and 'Z' separated by a pink slash. Surrounding text labels for each element.]()
HD by Z
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![Testimonial graphic with a blue background and black border. White bold header reading 'TESTAMONIAL'. Text below sharing a positive review about Triple 8 Consulting from Weezy WTF, founder/CEO of WTF Media.]()
WTF Media
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![Diagram showing key metrics of a marketing campaign with three circular charts labeled social media (60%), website (51%), email (88%).]()
Genetic Yoga
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![Two printed pages of a design mockup on a green background, one page titled 'House of Queen Charlotte' with product images and a woman's photo, the other page with placeholder text and lines for content.]()
House Of Queen Charlotte
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![Collage of four photographs with pink tones and color swatches. The first photo shows a woman applying makeup, the second is a close-up of lips with purple lighting, the third is a woman with braided hair and jewelry, and the fourth is a woman in lingerie on the floor. The collage includes handwritten-style annotations about beauty content, editorial looks, pink sunsets, traditional crafts, and small color palette with five pink, purple, and brown shades. The text reads: "Need clarity? Let's cut through the noise."]()
Brand Design
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![Smartphone screens displaying the Triangle bar or restaurant app interface, featuring a dark bar interior background on one phone and menu options with images of drinks and snacks on the other.]()
App Design
A Curated Look at the Work That Shaped My Artistry and Led to the Creation of Triple Eight Creative.
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![Group of women at a celebration or gathering, smiling and clapping together indoors.]()
Chelsea & Walker NYFW
Key Artist - Chardé Smith Anglin
Team- Joli Beauty Bar Artists
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![Group of fashionable women with diverse styles sitting and standing in a modern lounge with large windows, wood flooring, and contemporary decor.]()
Chelsea & Walker NYFW
Key Artist - Chardé Smith
Team - Joli Beauty Bar Artists
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![Two women in fashionable dresses standing and sitting at a bar inside a stylish, dimly-lit pub or lounge, with bottles of alcohol displayed behind them.]()
Chelsea & Walker Campaign Shoot
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![Back view of three women with different hair types, showing diversity and natural hair textures.]()
Malin & Goetz Campaign
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![A woman with curly hair, wearing a purple swimwear, sitting on the floor with her right leg extended and left arm resting on the floor. She has yellow flowers in her hair, hoop earrings, and is posing against a yellow background with palm leaf shadows.]()
Editorial Shoot
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![A woman with short curly hair and makeup with purple lipstick, wearing a black leather jacket, pink top, and a black sparkly choker, looking at the camera.]()
NYFW
Key Artist - James Vincent
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![A woman with short blonde hair and glasses, wearing a black top, photographed in profile against a plain white background.]()
Instyle
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![A woman with curly hair and sunglasses walking indoors, wearing a purple dress with a belt, a red jacket, and beige boots, with decorative vases of flowers and tall dried branches in the background.]()
Womens World Daily Feature
Chelsea & Walker NYFW
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![A woman with long black wavy hair wearing a blue dress with a decorative brooch, speaking in front of a sparkly blue background.]()
The View 25 Year Anniversary Special
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![A woman wearing a white, sleeveless, V-neck gown with shoulder tie straps, standing against a gray background.]()
Bridal Editorial Shoot
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![Two women in a kitchen, one wearing a purple top and apron, the other in a yellow dress, mixing ingredients in a large glass bowl.]()
The Today Show
Provided hair and makeup on Today Show Guest
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![A woman standing by an open window, wearing a blue spaghetti strap dress and green earrings, gazing at the camera with sunlight illuminating her face.]()
Editorial Shoot
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![Close-up of a woman with dark skin, wearing purple eye makeup, shiny lip gloss, a large pearl earring, and a blue headscarf, against a dark background.]()
Editorial Shoot
Hair + Makeup Clients
(Celebrity, Editorial, Glam)
From red carpets to runways, my signature is intentional glam that feels both polished and personal. I’ve provided glam for television legends like Star Jones, worked behind the scenes at NYFW shows including Rodarte and Chelsea and Walker, and led looks featured in Vogue Germany, The Today Show, and InStyle Magazine. Whether it’s for an on-camera appearance or a national campaign, I bring a skin-forward, camera-ready approach that enhances, not hides, who you are.
Hair and Makeup by Chardé Smith Anglin on Tinashe
Makeup by Chardé Smith Anglin for Nylon on Abimbola Fernandez
Triple Eight Beauty Aisle Edit
I take on a limited number of bridal clients each season to ensure a personalized, elevated experience. My bridal work blends soft glam, modern definition, and photo-ready skin for the moments that matter most.
Available for:
Bridal Preview + Day-Of Glam
Bridesmaids & Moms
Destination Weddings (by request)
Touch-Up Kits + Add-On Hours
Brides have described me as “the calm before the aisle” and colleagues have dubbed me “the bride whisperer",
Available for Speaking + Advisory
I speak on:
Building beauty-tech infrastructure
Scaling service businesses with technology
The intersection of hospitality and beauty
Founder journey and fundraising as a Black woman in tech
Brand strategy and operational systems for beauty businesses
Let’s Work Together
Beauty Brands + Professionals:
Hire me for brand strategy, web design, influencer marketing, or fractional CMO work.
Hospitality Partners: Explore 888 Partnerships for your property. Hotels, Luxury Apartments, and Membership Spaces
Investors + Press:
Learn more about what I'm building. Through Studio Eight and follow me on socials @chardesmithbeauty
MAC entering Sephora isn’t just retail news. It’s a defining moment for legacy beauty. From Ruby Woo and Studio Fix to the culture built behind the counter, this Beauty Edit explores whether artistry can survive the algorithm and what this move means for the future of iconic brands.