Six Months In — The Beginning of a Global Beauty House
A winter reflection on clarity, identity, and the evolution of Triple Eight Creative.
Six months into relaunching Triple Eight Creative, I feel like I’m standing inside the early blueprint of a global beauty house. What I built this year didn’t just reshape my brand. It reshaped me. This season has been about clarity, alignment, and understanding the kind of work I want to offer the world.
Relaunching T8C required me to revisit every chapter of my career and see how those moments were actually preparing me for this one. I grew up in salons in Bermuda and Orlando, watching how community forms around beauty and how people soften when they feel cared for. My career began at a MAC counter inside an Altamonte Springs Macy’s, where I learned how powerful listening could be. Paul Mitchell The School expanded my skill set and taught me how to approach beauty with intention rather than ego. Joli showed me how to build an experience that feels complete from the moment someone walks in.
Those rooms shaped my artistry, but they also taught me something deeper. People want beauty to meet them where they are. Hotel guests want ease and a moment to indulge themselves. People in business settings want presence and polish without complication. Residents in luxury buildings want convenience that still feels luxurious. Everyone wants to feel confident. Everyone wants to feel understood.
That insight is what Triple Eight Creative was built on.
The Signature Glam Test came from watching clients try to navigate trends and aesthetics without a clear starting point. They weren’t confused because they lacked taste. They were confused because the industry rarely speaks in a language real people can interpret. The test gives them that language. It offers a direction that feels personal instead of performative. It anchors the version of themselves they already are and opens the door for experimentation.
The Inner Circle grew naturally out of that same philosophy. It is a space where clients and creatives can learn, explore, and connect with beauty in a way that fits their needs. It provides the education people always wanted but never had access to. It creates community around understanding, not pressure.
These six months have shown me where Triple Eight Creative is heading and what it will take to scale this vision into something lasting. I have refined systems, clarified the brand identity, strengthened the 888 hospitality model, and built the editorial home of Studio Eight. The work has been personal and transformative. It has asked me to show up with transparency, discipline, and intention.
As winter settles in, I feel a new steadiness. This season asks for focus, and I’m stepping forward with a deeper commitment to my craft and my company. Triple Eight Creative is evolving. I am evolving. And this new chapter is about stepping fully into the brand I’ve always known I was capable of building.
