The Beauty of Slowing Down
I’m going to call this what it is, the post-launch slump.
Not because I’m uninspired or ungrateful. But because my body, my spirit, and my creativity all hit pause at the same time.
The launch of Triple Eight Creative was the culmination of months of work, both emotional and strategic, all while navigating personal transitions I hadn’t fully processed. I was pouring from places that hadn’t yet been refilled. And still, I created something beautiful.
But somewhere in the rush to do, I forgot to have fun. I forgot that this is a labor of love, not a machine of constant output.
We don’t talk enough in the beauty industry about what happens after the big moment, after the campaign launches, the website goes live, and the brand gets posted. We glorify hustle and hyper-productivity, but rarely do we pause to reflect on what we’ve built. I don’t want to keep moving like that.
Part of the reason I left the world of retail was the back-to-back appointments, the transactional glamour, and the pressure to perform rather than connect. I craved something deeper. Something slower. Something that honored people, artistry, and culture in the same breath. And that’s what I’m building with Triple Eight Creative.
This isn’t just about beauty. It’s about transforming the way we work in this industry.
It’s about creating space for intentional service, for joy, for collaboration that isn’t rooted in burnout. It’s about acknowledging that rest is also productive, especially for those of us who are both creatives and leaders, particularly for those of us who constantly hold space for others while trying to carve out some for ourselves.
So I’m giving myself permission to rest and reflect.
To celebrate what I’ve created and to protect the energy I’ll need to sustain it.
If you’re reading this and you’ve been pushing through your post-launch slump, whether it’s after a literal launch or just an emotional one,
I hope you’ll take this as a sign to slow down. Not stop. Just slow down long enough to feel what you’ve done. To let the dust settle. To allow the joy to rise back up.
We’re allowed to build something beautiful without breaking ourselves in the process.
And that’s what Triple Eight will stand for, not just what we do, but how we do it.
XOXO,
Chardé