The Edit | Same Trends, New Rules
Painted by Ester reminded us how trends can continually be reimagined. The same looks, the same products, the same glam, but when done through our lens, they still feel brand new.
That’s what we’re seeing right now with Ngozi Edeme, the artist whose blush-forward, color-forward makeup style has taken over the internet. Think statement, blush, saturated pigment, and fearless play. Her clients, Kelly Rowland, Olandria, and Doechii, prove the point.
This is beauty. The same trends we’ve seen before, but elevated, personalized, and unapologetically our own.
When Black women step into beauty trends, we don’t just follow them; we set the tone. Ngozi’s work reminds us to play with makeup because it looks beautiful on us: more blush, more color, more statements.
Why This Matters
Signature Glam styles exist for a reason. They’re not just cute names, they’re blueprints for how you show up. When artists like Ngozi take up space, they remind us that play is power, and that we deserve to see ourselves in the looks that dominate timelines.
But here’s the truth: most of us get it. We have the artistry, the vision, the culture. What we often lack is access.
0.3% — that’s how much of U.S. venture capital funding went to Black women founders in 2021. The number remains virtually unchanged year after year.
$7.4 billion — that’s how much Black women spend annually on beauty, yet we’re still overlooked by the brands that profit off our influence.
Pitching to the brands that hold the visibility we need is hard. We work twice as hard and receive half as much. And yet, we continue to create, innovate, and build community out of almost nothing.
That climb started with our Cos Bar event, we will bring beauty, our Signature Glam Test, and pro advice directly to you.
What We’re Watching
E.l.f may not even deserve a recap this week; brands like that continue to exploit outrage marketing, while others, like LA Girl, Black Opal, and Juvia’s Place, stay true to the communities that built them.
Signature Glam x Community: It’s not just about trends, it’s about teaching. That’s why Triple Eight Creative exists. To bridge the gap between the “what” and the “how.” You don’t just need the products, you need to know how to use them, or you need a pro who can do it for you.
The Bigger Picture: Beauty is always at the forefront of culture. It’s the first thing people ask about: What’s the best product? How do I get that look? But it’s often the last thing brands invest in. That disconnect is precisely where we thrive.
The Takeaway
People want to show up as their best selves.
Access should not be the hardest part of the process. We don’t just drop trends; we create a space, through the Inner Circle, Signature Glam, and The Edit, where the community comes first.
Want to see me back up what I’m saying?
Join us. The Edit is more than a recap; it’s a blueprint for where beauty goes next.
I’m taking care of that climb, and this community, with Triple Eight.
XOXO Chardé
