Where’s the Clarity?!

New Year Same Me, Winter Edit Part 2

As I’ve been taking the time to build T8C, I keep coming back to the same questions.

What’s missing?
Why will my business make a difference?
And how am I really going to accomplish that?

I wanted to answer those questions honestly, so I started thinking about my clients. Not just one year of clients. I’m talking twenty years of real interactions, real faces, real hair, real conversations. And the more I think about it, the more I realize how much beauty has changed in ways that speak volumes.

There has always been a need for professional makeup artists and hairstylists. That part is not new. Beauty has always been community. Some of the best movie scenes are literally built around the salon. The gossip, the healing, the transformation, the confidence boost, the mentorship. The salon was a whole universe, and it was never just about looking good. It was about being seen.

But I can’t help but feel like we’ve lost a lot of that in the digital age, which is ironic because beauty is more accessible than ever. Everything is at the click of a finger, but the same thing that made beauty “easier” also made it more confusing. We have access, but we don’t have structure. We have products, but we don’t have guidance. We have trends, but not enough innovation.

People are stuck in routines they don’t even love.

And it’s not because they don’t care. It’s because brands have taken a backseat when it comes to being innovative. Everything is a dupe. Everything is a spin-off. Everything is chasing the same clean aesthetic, which is fine, but it’s not for everyone or everyday. Beauty has become a loop. Scroll. Copy. Buy. Repeat. And somehow, the more options people have, the less confident they feel.

I see it constantly.

Clients sit in my chair and tell me they have no idea how to do makeup. They don’t know how to take care of their hair. They don’t know what products are actually for them. And even outside of work, the moment someone finds out I’m a beauty professional, the questions start flying. That tells me there’s a real disconnect somewhere, and it’s bigger than one person not knowing how to blend eyeshadow.

Beauty is a billion-dollar industry funded mostly by Black women, and we still have to call out brands for not having the right shades. We still have to beg for real inclusion. We still have textured hair conversations that stop at 3B like 4C doesn’t exist. Then celebrity brands take over the market and the industry gets more saturated, but the consumers who actually wear makeup are asking for more help than ever. So what are we doing?

If beauty is everywhere, why does it still feel like people are guessing.

Here’s what I think is missing.

Brands need to do more research before launching products. Period. Not just research for marketing. Research for real use.

Does this product work across skin tones Does it work across skin types. Does it work in different climates. Does it perform on textured hair. Does it make sense for real people who have jobs, kids, limited time, and a mirror in bad lighting.

And once you sell it, you need to think bigger than a campaign and a few influencers.

Will the customer know how to use it.
Will they know what to pair it with.
Will they repurchase it because it actually fit their life.
Will they recommend it to other people.

And if you’re using influencers to represent your brand, are you also using professional makeup artists the same way. Because here’s the part brands love to ignore.

Beauty professionals are the gatekeepers to your products doing well or crashing.

A product can go viral today and die next week. But an artist putting it into a kit, using it across clients, recommending it, showing people how to use it, building trust around it, that’s longevity. That’s credibility. That’s actual brand building.

So when I asked myself “what’s the solution,” I didn’t want to create another thing just to create another thing.

I wanted something that brings clarity back. Something that helps people stop guessing and feel supported again.

That’s why I created the Signature Glam Test.

It’s simple on purpose. People answer a few questions and get a Signature Glam style that helps them understand how they like to show up. Not boxed in. Not labeled. Guided. It’s a starting point that helps you build your routine with intention. And it connects to what we call the Signature Glam system, which includes product recommendations, seasonal edits, events, and education curated around those glam styles.

It takes the guesswork out of choosing your makeup, but it also does something deeper. It gives people language. When you can name what you like, you stop copying everybody else. You stop buying things that don’t match your face or your lifestyle. You stop wasting money on what looks good on TikTok but doesn’t work in real life.

And because T8C is bigger than a service, the system also helps brands.

We work with brands to bring clarity through activations, classes, content, and real customer experience moments. Because consumers don’t just want a product, they want to understand it. They want to trust it. They want to feel like it fits.

This week, we’re adding the next layer to the system with something I’m honestly excited about because it’s a fun add on to your daily routine that literally helps you plan to Show Up Beautifully.

The Signature Glam Planner.

Because knowing your glam style is one thing. But being able to apply it to your actual life is another. The planner helps you organize your life and your beauty routine in a way that feels intentional, not chaotic. It has sections that help you choose your “vibe” for the week based on your glam style. It’s built for people who want to glamorize their everyday life, not just show up for special occasions.

That’s the whole Winter Edit mood. New Month New Me is not about becoming someone else. It’s about maintaining the version of yourself you fought to become. It’s about structure. It’s about showing up beautifully because you’re prepared, not because you’re panicking.

And when people feel confident in their products and their routine, they do what they always do.

They buy with intention.
They recommend what works.
They show up more beautifully because they finally have the clarity they’ve been looking for.

That’s what T8C is building.
Not more noise.
More clarity.

The Signature Glam Planner Launches This Week! Join the Inner Circle for Exclusive Access.

If beauty has been feeling louder but not clearer, you’re not imagining it.

The Winter Edit was built to bring structure back — through the Signature Glam Test, seasonal guidance, and tools that help you move through the season with intention.

Ready to start? Head to the updated homepage to explore all T8C has to offer