#ForTheLovers: Sweet, Villain, Repeat

February is that month. Black History Month. Valentine’s energy is everywhere. Fashion Week is doing the most. Your group chat planning like you don’t have bills.

So here’s the vibe: sweet side vs villain energy, and you get to choose based on the night you’re having.

Not your personality. Your plan.

And if you’ve ever said “I wish I could take you home with me” to a makeup artist… babe. You literally can. That’s what we built.

First, the truth

Winter changes everything. Your skin. Your routine. Your tolerance for effort. You’re not “doing makeup wrong,” you’re just trying to use summer rules in February.

So we’re playing smarter.

The Winter Edit Finale is built around one thing: finding your Signature Glam, then borrowing from the other styles like it’s your closet. Some days you’re classic. Some days you’re glossy. Some days you’re in your “don’t perceive me unless you’re complimenting me” era.

Sweet side vs villain energy (in makeup terms)

Sweet side is “pretty but intentional.” Like Charlotte, when she’s trying to behave but still wants the guy to notice.

Think: satin skin, soft liner, a blurred lip, lashes that look like you were born with them.

Villain energy is “I’m not asking.” Like Samantha walking into a room and making it everyone’s problem.

Think: sharper liner, deeper lip, cooler metallic eye, a glow that looks expensive not sweaty.

And yes, you can be both. That’s the point. February is not a one-look month.

The trend translation you actually need

Let’s talk what’s really hitting right now, and how to wear it without looking like a TikTok experiment.

1) Red lips are back, but make it wearable
Most people say, “I can’t do red.” Translation: you tried one red, it bullied you, and you never recovered.
Here’s the fix: choose your red like you choose your friends. It needs to match your undertone and your energy.

• If you want sweet side: blur it. Tap it on, soften the edges, add gloss in the center. “Just kissed” energy.

• If you want villain: clean edge + liner. Matte or satin, but precise. No apology.

2) Smudged liner, but thin and intentional
This is the “cool girl” eye. Not smoky raccoon. Not harsh wing.
Take a pencil, press it into the lash line, smudge with a tiny brush. Keep it close.
It reads like: “I’m effortless,” even if you definitely tried.

3) 90s frost is back, and it’s not playing
The trick is placement. Apply one wash of icy taupe or silver to the lid, then keep the rest soft. Don’t be afraid to add frost in other places like a frosted lip or shimmery cheeks just be intentional about placement. It can start looking a lil cray if you overdo it but if you like it then we love it! We’re not here to shame your makeup choices that’s why the Wild Card exists

4) Skin is not dewy, it’s hydrated
Winter glow is not the same as summer glow. Winter glow is: “I drink water and mind my business.”
Keep shine where light naturally hits: high cheek, bridge of nose lightly, inner corner.
If your whole face is shiny, it’s not glow, it’s panic.

This is where the Signature Glam Test comes in

Here’s why the test is key: it gives you a starting point. Like those old school magazine quizzes where you’d be like “wait… why is this accurate?”

You take the test, you find your core glam style, and then you get to explore the others on purpose. No more “I saw it on Instagram, and now I’m mad at my face.”

And yes, taking the test drops you into The Inner Circle Free, so you get the follow-up support without having to hunt for it like Carrie hunting for Big’s emotional availability.

The Signature GlamaZine

I’m not calling it a guide. It’s a digital magazine. It’s meant to feel like insider pages, not homework.

It’s the “cool counter girl” telling you:

• What’s worth trying this month

• How to translate trends to real life

• How to switch your glam style depending on your mood

• What to buy if you’re upgrading, not hoarding

After Hours (aka: you want it to hit harder)

After Hours isn’t a whole new glam style. It’s the amp.

It’s what you add when you want:

• The liner sharper

• The lip deeper or glossier

• The lashes more “yes, I meant to do that”

• The whole look more camera-ready

Sweet side gets you through dinner.
After Hours is what happens when you don’t go home after.

The T8C flow (simple, not stressful)

You don’t need ten steps. You need direction.

Start with the test.
Then read the GlamaZine.
Shop the curated list if you want the products.
Book a service if you want someone else to do it correctly and on time.

That’s it. That’s the system. Beauty, with clarity and a touch of attitude.

Want to see it all in one place?? Check out the Winter Edit