Welcome to Studio Eight

A white coffee mug filled with black coffee on a wooden table, with a spoon on a white saucer and a lipstick beside it.

Where Beauty, Tech, and Storytelling Meet.

This is our editorial home, a space to explore what’s next in beauty culture through stories, strategy, and smart conversation.

From behind-the-scenes insights to The Beauty Edit series, everything here is designed to inspire how you show up beautifully, online and in real life.

The Beauty Edit, Stories That Shape the Culture of Showing Up Beautifully.

Logo for 'The Beauty Edit' by Chardé, featuring a circular design with text inside.

Part editorial, part diary, part business journal, The Beauty Edit explores the ideas shaping modern beauty, creativity, and connection.

From product deep dives to brand building, every issue invites you inside the Triple Eight world, where beauty isn’t a category, it’s a culture.

The Beauty Edit, Explained

The Beauty Edit Video is where our editorials meet real conversation. Led by founder Chardé, this series breaks down the ideas, moments, and industry shifts behind each Beauty Edit, adding clarity, context, and insight for anyone navigating beauty as culture, business, or craft.

A Creative Studio. A Tech Lab. A Beauty Think Tank.

Collection of hair and beauty products on white surface, including a dry shampoo can, primer spray, lip gloss, lipstick, hair rollers, hair clips, and a small gold makeup bag.

Studio Eight is where the ideas behind Triple Eight Creative come to life.

It’s our space to test, build, and reimagine the beauty experience through editorial storytelling, digital innovation, and creative experimentation.

We develop:

  • Content & Campaign Concepts that merge culture with commerce.

  • Interactive Experiences like The Signature Glam Quiz and Inner Circle Hub.

  • Brand Collaborations that bring beauty into real-world environments.

The Inner Circle

One topic. Three perspectives.

Endless ways to show up.

beauty community nyc

This section is where the Inner Circle comes to life.

Each post takes a single idea, beauty, artistry, brand building, culture, and breaks it down through the three pillars of the T8C ecosystem:

  • Client

  • Pro

  • Business

One lens never tells the full story. The Inner Circle explores how a topic shifts depending on how you move through beauty and creativity, whether you’re showing up for yourself, your craft, or your brand.

Expect clean insights, seasonal conversations, behind-the-scenes moments, and thought-forward beauty commentary shaped by the world we’re building.

This is the editorial companion to the T8C universe, grounded, intentional, and always in motion.

Signature Glam

The creative heart of Triple Eight Creative, a series that celebrates individuality, artistry, and self-expression.

Beauty Makeup NYC

Each glam style is an archetype of beauty in motion: a reflection of who you are and who you’re becoming.

Through our weekly Studio Eight features, curated events, and community classes, we turn the language of makeup into a story of confidence, identity, and connection.

Whether you’re discovering your look or evolving your artistry, Signature Glam helps you build your own blueprint for showing up beautifully.

Take the Signature Glam Test to discover your style,

After 20 years in beauty,building a salon featured in Women's Wear Daily, leading operations at MAC Cosmetics—here's what I learned about what beauty actually needs.
The Beauty Edit, Studio 8 Charde Smith The Beauty Edit, Studio 8 Charde Smith

After 20 years in beauty,building a salon featured in Women's Wear Daily, leading operations at MAC Cosmetics—here's what I learned about what beauty actually needs.

Beauty is a billion-dollar industry operating on outdated infrastructure. While consumers expect personalization, ease, and digital clarity in every other part of their lives, beauty services remain fragmented and inconsistent. The future of high-touch industries will not be less human — it will be more intentional. Technology, when designed with care, does not replace intimacy. It scales it.

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Loyalty Is Not Points. It’s Protection.
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

Loyalty Is Not Points. It’s Protection.

Loyalty programs used to be about points. In beauty today, they’re about belonging, trust, and protection. With the market shifting fast and customers paying closer attention to what brands stand for, community has become the strategy that keeps people coming back. In this week’s Beauty Edit, I break down what retailers like Ulta have proven about loyalty, what brands can learn from The Lip Bar’s resilience, and why I built this moment to make the audience the celebrity.

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Black History Month and Beauty: Let’s Stop Pretending We Don’t See It
The Beauty Edit, The Winter Edit Charde Smith The Beauty Edit, The Winter Edit Charde Smith

Black History Month and Beauty: Let’s Stop Pretending We Don’t See It

Every Black History Month, the beauty industry talks about community and progress. This year, I wanted to talk about power. From corporate beauty to brand-building, this Beauty Edit explores why Black women are often valued for labor but excluded from strategy, how performative inclusion limits real growth, and why platforms that amplify Black founders matter now more than ever.

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#ForTheLovers

#ForTheLovers

The Ulta Beauty World rollout wasn’t a failure of demand. It was a failure of listening. As excitement built across social media, customers signaled exactly what they wanted. But when access prioritized influencers over loyal spenders, the disconnect became impossible to ignore. This Beauty Edit explores what the moment reveals about loyalty, trust, and why the future of beauty events must be built around real connection, not optics.

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Ulta, Loyalty, and the Cost of Not Listening
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

Ulta, Loyalty, and the Cost of Not Listening

The Ulta Beauty World rollout wasn’t a failure of demand. It was a failure of listening. As excitement built across social media, customers signaled exactly what they wanted. But when access prioritized influencers over loyal spenders, the disconnect became impossible to ignore. This Beauty Edit explores what the moment reveals about loyalty, trust, and why the future of beauty events must be built around real connection, not optics.

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The Update: Main Character Energy
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

The Update: Main Character Energy

For too long, beauty has been marketed like the celebrity is the product and everyone else is the audience. Triple Eight Creative is flipping that. This is the new era of T8C: clear hubs, membership-powered booking, and Signature Glam as the system that makes beauty feel personal again.

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WELCOME TO WINTER
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

WELCOME TO WINTER

Winter isn’t the season to disappear. It’s the season to decide how you want to show up. The Winter Edit was created to bring clarity to beauty at a time when everything feels louder. This season is about intention, presence, and choosing glamour on your terms. Whether that looks like bare skin and quiet confidence or fur coats and smoked-out eyes, the power is in the choice. The Winter Edit exists to support that decision and help you show up beautifully.

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What Beauty Brands Got Right This Year
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

What Beauty Brands Got Right This Year

As beauty brands close out the year, the real opportunity isn’t louder marketing. It’s clearer education, stronger community, and experiences that connect people to products in real life. The Winter Edit is Triple Eight Creative’s response to where beauty is headed next.

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Six Months In — The Beginning of a Global Beauty House
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

Six Months In — The Beginning of a Global Beauty House

Six months into relaunching Triple Eight Creative, I’m finally seeing the blueprint of the beauty house I’ve been building my entire career. What started as a return to my artistry has evolved into a brand rooted in clarity, identity, and connection. This reflection looks back at the moments that shaped T8C and the vision guiding the next chapter.

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The Beauty Professional’s Digital Era: Owning Your Online Space
The Beauty Edit Charde Smith The Beauty Edit Charde Smith

The Beauty Professional’s Digital Era: Owning Your Online Space

Being a beauty professional in today’s digital age isn’t for the faint of heart. Between mastering new trends, learning techniques, and managing clients, the pressure to also become a content creator can feel overwhelming. Add in the rise of AI and the ever-changing algorithms — and suddenly, being an artist means becoming your own digital strategist.

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